Business Development lessons from Mushika-shika :
Shaphat Consulting is starting a social media tag line called , ” Pfunzai mazano” .
In Zimbabwe there are a lot of under dog business models that are supporting a lot of families in our economy & society. Society should talk about these models and help develop these businesses into corporates beyond our wildest dreams. For us business transformation is simply taking a day to day business idea or model and scaling it up to the next level. There is always a next level for anything.
As i was parked along King George Road yesterday ,a young man approached me and asked me for 3 bucks because his mushika-shika vehicle had been impounded and he wanted to bail it out.
It got me to think a lot about the local transport black market.
· What is the value of that market ?
· If it was supported how much would it contribute to the fiscus ?
· Why is Mushika-shika still in business after good services like Hwindi & Vaya are already in the market with
massive tech and marketing budgets ?
· How is Mushika-shika doing better than the official taxi businesses ?
· What do customers really need in this sector?